Benefits of Dynamic Digital Signage over Static Signage  

Dynamic digital signage defeats static signage on all the fronts whether it is dynamic content like video or animation, live content like weather or news, even ability to change content in real-time and remotely managing multiple locations simultaneously at low operational cost. Below are the key benefits that dynamic digital signage has over static signage.

More Engaging

Dynamic digital signage has greater appeal and it is more engaging than static signage. This is true due to the dynamic mode of content enables it to give more information to targeted customers. On the other hand, static signage fails in providing enough information to the audience, as any change would require replacing it entirely.

Multiple Contents

Marketing strategies can only be effective when they can educate the customer on the variety of products along with their key features and benefits; digital signage is very useful in promoting every product inside or outside a store in an impactful manner. Within a specified duration of time, various contents can be displayed on the screen; whereas static signage can only show a single marketing content per time.

Live Contents

Digital signage has unique benefit of being able to show the live content like live streaming, weather, news, flight schedule, currency rates etc. along with your custom message that can be changed time to time. Static signage lacks such abilities and is limited to static printed content which can be annoying for the customers. 

Trending

A survey was conducted among the customers to determine the type of signage they prefer. 63% of the people preferred the digital display to the static signage. The dynamic digital displays seem to be appealing to prospective customers as it provides relevant and updated information to them in an easy to consume manner, and potentially intriguing the sale of a product. This shows that consumers are more likely to be attracted by a dynamic visual.

Difference in Viewing Experience

The hope of the content on the displays to be viewed rests on its appeal and beauty. A display that lacks color and momentum will never grab the attention of anybody. The content on digital displays are of a higher quality and clarity; therefore, enhancing the overall impact of the advertisement.

Reduced costs

Generally, the initial investment in digital signage seems to be high and it potentially limits many businesses to static display due to budget constraints. But if a comparative analysis is made considering the operational costs in a long run, it tends to be cheaper than static signage and print change overs.

High impact

The static signage has been in use for a longer time. Its effect was decent till the arrival of digital technologies, as it provided the customers a way to know of the availability of particular merchandises and services. But the digital display has covered a lot more and it has become the new generation method of signage advertising. Its impact is remarkably higher than static signage, thus making it a superior solution for businesses.